Reusable Bags

While
many green actions, like turning off lights when leaving a room, have a limited opportunity to be noticed by others, there are some environmentally-friendly actions that are easily noticed by others. It was our supposition that people are incentivized to take noticeable green actions due to societal pressure. We wanted to see if we could find a way to encourage people to take a green action that they are currently not taking by leveraging the influence of those around them. We started by putting together a survey that would allow us to get a clearer picture of the current state of noticeable green actions we have observed on the CMU campus.  Our survey looked at which noticeable green actions people were taking, how often they do the actions, and what motivated them to do the actions.  We also asked people who do not do each of the green actions to give reasons why they do not do them. After brainstorming, we decided to create a system centered on reusable shopping bags that could work at any grocery store chain. We chose to focus on Giant Eagle because it is the largest grocery store chain in Pittsburgh. Because people have a problem remembering their reusable bags, we wanted to create more importance for the bag to encourage people to think of it as part of the grocery store trip, rather than an optional item. To evoke the pull of societal pressure, we wanted the bag itself to notify others of how green the bag’s owner is.  We came up with small pins that could be attached to a reusable bag with a template image on it so that the pins would complement the bag. The more times a reusable bag was used, the more pins the person would have. Thus, having more pins would be prestigious among people who think using reusable bags is important for improving the environment. We designed the bag and pins and created a prototype for demonstration purposes.  Our idea would benefit from a real world trial, but cannot be implemented by us alone since Giant Eagle would need to provide the pins directly to users to reward reusable bag use. We would like to demonstrate the idea to Giant Eagle to see if a product along this vein would be economically and logistically possible for implementation.

     
 

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Jen Mankoff,
Mar 18, 2010, 5:31 PM
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Jen Mankoff,
Mar 18, 2010, 5:31 PM
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Jen Mankoff,
Mar 18, 2010, 5:31 PM
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Jen Mankoff,
Mar 18, 2010, 5:31 PM
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