Take the stairs-Gina Smith & Danielle Parnes

posted Jan 31, 2011, 7:29 AM by Danielle Parnes   [ updated Feb 20, 2011, 2:28 PM by Jen Mankoff ]

Our team was interested in behavior change, and our goal on this project
was to prompt people to change a quick, everyday behavior in benefit of
the environment.  Our target behavior was people's tendency to take the
elevator instead of the stairs.
We discovered that multiple factors effect whether or not people change
their behaviors when prompted.  We would ask friends and strangers to
kindly take the stairs instead of the elevator and found, unsurprisingly,
that friends were more likely to comply than strangers.  Group size,
number of flights, and the speed of the elevator also affected people's
choices.
We were able to convince some people to perform a task that they might
view as difficult, so in many ways this project was a success.  We gained
useful information on behavior change and saw some green acts performed in
the process.

 

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Jen Mankoff,
Jan 31, 2011, 7:32 AM
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Jen Mankoff,
Jan 31, 2011, 7:32 AM
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